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The American Express Company has never been nor ever could be considered a small business (and that includes its predecessor’s operations in the 1850s), but its official promotion and trademark of “Small Business Saturday” as a commercial holiday for “the little guy” has registered with stakeholders and consumers alike.
Cody Mroczka, Editor
11:14 am CST December 6, 2018
Yes, this day has annually provided small businesses with a noticeable boost in sales, but it does not lead to a sustainable demand throughout the other 364 days a year. That’s really what’s needed to ensure their ability to continue serving their community.